Press release ·
ABS Limited marks 30 years with a refreshed brand as AI reshapes IT
London, 11 November 2026 - ABS Limited, an established UK consultant and provider of IT and Enterprise Resource Planning (ERP) services, today unveiled a new brand identity to celebrate 30 years in business, reflecting the way AI is changing what customers expect from their IT partners.
The refresh comes as the wider IT industry goes through rapid change, with AI reshaping what IT services businesses buy, offer and supply. Customers increasingly arrive more informed than ever, with potential solutions already in mind. This shift has given buyers increased choice and a sharp focus on the IT partner’s expertise and solution delivery.
The new branding brings together greens and charcoal greys and a common typeface, with the new ABS logo combining tall green columns with smaller stacked blocks. Built from rounded blocks, the new logo represents the different systems the business offers and how they are interconnected.
“Thirty years is a real milestone, and a brand refresh was long overdue. The logo update represents bringing the core building blocks of any operation together with a view to streamlining processes and addressing pain points along the way. The timing matters too, as what customers need from us is changing faster than ever because of AI,” said Phil Abbott, Director at ABS Limited. “IT has been through plenty of shifts over the past three decades, but this is a truly transformative and exciting era, and our new look reflects a business and offering that’s changing with it. My father built this business on making systems work together. Thirty years on, that’s still the job. The technology has just come full circle.”
When Simon Abbott founded ABS in 1996, the work was configuring PCs, networking offices and linking systems together so they could share information and run combined accounting systems. Over the following years businesses moved to separate, specialist applications for finance, stock and sales; each strong in its own area but rarely connected.
The pendulum then swung back to all-in-one ERP, with a single system running the whole business. Today it’s swinging again, towards best-of-breed applications linked through APIs and now AI MCPs, with ERP at the centre. Through every shift, ABS has kept its customers close, with some working with the business for more than ten years.
As a trusted ERP software partner that combines dependable technology from Priority Software with practical business expertise, ABS Limited helps organisations gain clarity, control and confidence through efficient, well-designed systems.
About ABS Limited
ABS Limited has been selling and supporting ERP systems for over 30 years. As a preferred supplier of Priority Software, it turbocharges UK business digital transformation using cutting-edge affordable and flexible business management solutions to amplify operational efficiency.
ABS Limited is a trusted ERP software partner that combines dependable technology with practical business expertise, helping organisations gain clarity, control and confidence through efficient, well-designed systems.
Our dedicated team provides bespoke consulting and support to businesses, helping them optimise operations, streamline processes and maximise productivity.
By harnessing our in-house consulting expertise and support, clients can seamlessly embed ERP IT software to create one single source of truth through end-to-end digital transformation.
We are committed to future-proofing businesses, helping them thrive and grow through continuous digital transformation. We implement efficient, tailored system solutions designed for each customer.
For more information visit: abslimited.co.uk and follow us on LinkedIn.